Bullets in the Ballet

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About the Author

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Ted Coiné is an inspirational speaker and popular blogger, one of the most prominent leadership experts on the Web, a pioneer of the Human Side of Business movement , with a Twitter following of more than 400,000 and growing rapidly.

He is also a serial business founder and three-time CEO. When not speaking at conferences and corporate functions, Ted advises CEOs on how to become Truly Social Leaders, in order to bring their companies into the Social Age.

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About the Book

Bullet in the Ballet

I spend a lot of time observing the effect that morale – high, low, or indifferent – has on a business’s success. Why the near-obsession? When people love their organization, they go to extraordinary lengths to ensure its continued success.

When things are already going well, they push that success to new heights; when the org they love is in trouble, they stick by it and protect it as loyal teammates should. How employees feel about a company will, over the long haul, make all the difference.

This is why culture is so vitally important, and why the leadership that sets that culture is so crucial.

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